SMS Text Marketing
A leading-edge in-house SMS Marketing Platform that can be used by anyone dealing with the general public, or large groups of customers, on a regular basis. Restaurants and Pubs, Retailers, Health & Beauty Clinics, Sports Venues, and Theatres can all generate revenue and increase customer loyalty. SMS Marketing is fast becoming the most effective communication medium for connecting with your customer base. If you are looking to advertise a new product or service, fill tables, book diary voids, or just get people in through the door, a quick text will do it for you.
Our Text marketing platform provides data capture and instant communication to large groups of customers. SMS has a 98% open rate, compare that to email (18-23%) and social media (28-35%). We have low set-up and running costs, most customers achieve a Return on Investment within the first month of deployment.
Complete in-house Text Marketing Tool
Data Capture (GDPR compliant)
Located at the point of sale, or handed around by staff, invite your customers to enter their mobile number into your unique Text My Deal kiosk, to receive promotions and special offers, or to join your loyalty programme. Data capture can also be achieved through QR codes and ‘keyword’ short code texting. If you have an existing data base, that can be uploaded directly on to our platform.
Your Own Digital Loyalty Scheme
No more card stamping, customers are asked to ‘check in’ entering their mobile number into your kiosk. All you need to do is decide how many visits they make before they are automatically sent a reward text.
Upload Existing Data
Existing data that you have collected over time can be uploaded into multiple groups or lists, and defined by events, dates, or buying habits. Take advantage of merge capabilities by adding first names to your uploads to personalise your messages.
At A Glance Reporting
Quick view reports, showing visitors by day, date and time. Frequency of visits and campaign redemption. Reporting also shows number of messages sent and delivered and more.
Call one of our specialists on 0115 871 8654
Brilliant service from Angela Richardson and Range Communications - I asked for options for a new mobile on Friday, picked out a phone/tariff on Monday and they sent paperwork straight away, ordered it and it was delivered yesterday.
Phil Revill – Web Design and Digital Marketing Consultant at it’seeze Nottingham
What you get from Angela and the guys at Range is true service. Yes, their knowledge is excellent of knowing what's out there and what you need, yes the products they have are really good on price BUT it's a service thats goes around it all that makes a difference. The questions that get answered immediately and the solutions that are found quickly - that's the reason I work with them.
Paul Chapman Marketing Strategist | Speaker | Outsourced CMO | Best Selling Author of The Game Changers.
I am totally thrilled with the service I've received from Angela, firstly in getting my original contract and handset so quickly and secondly in providing advice and real solutions when needed. I'd absolutely recommend using Range for your mobile needs - exceptional service and always with a smile!
Deirdre – Tropic Platinum Ambassador
In the past, our mobile patrols worked with physical checkpoints to enable us to see where they were at any one time. They were tricky to manage and maintain - they were often vandalised and torn down from walls, and they were expensive to run too. Now, our Range geometric monitoring enables us to pull off simple reports with ease, showing where our vehicles are and where they've been. The dashcams have been fantastic in being able to prove where our drivers have not been at error and as additional proof that we were actually where we said we were and of who was driving.
Matt Prince – Business Development Manager at Foremost Security.
SMS Text Marketing FAQ’s
GDPR rules stipulate that:
- You must always let your customers know they can opt out of messages and provide an easy way to do so, e.g. ‘Text STOP to unsubscribe.’
- Customers must ‘opt in’ to become part of your data base, and they must do this in the full knowledge of what to expect by way of messages from you.
- Data must never be shared with any other third party. If you sign up with a restaurant, you do not want to get messages from the local mini cab company.
- Text My Deal does not store any personal information, simply mobile phone numbers.
Frequency of messages is especially important. No matter how much your customers love you, they do not want to be bombarded with text messages. The Text My Deal platform is capped at four messages to each number in a rolling thirty-day period. If there is a genuine reason for wanting to send more than this, the amount can be raised on an account by account basis.
Depending on what your business is, this is a time critical issue. For example, the best time of day for the hospitality industry to send out a text campaign is middle to late afternoon. However, health & beauty clinics benefit from a greater response when messages are sent first thing in the morning. Campaign and Broadcast messages can be forward programmed to be sent at the most desirable time. The Text My Deal platform will not allow messages to be sent after 9.00pm or before 8.00am.
The best topics to promote with your SMS messages include:
- Promotional – giveaways, discounts, special offers and sales.
- Event invitations – invite guests to your events with a short message.
- Ticket Availability – last minute ticket sales
- Broadcast Announcements – new menu, new location opening, themed evenings, sale starting, new treatment available.
- Competitions – increase the size of your data base by incentivising customers to enter their number.
- Diary Voids – fill your diary and get maximum utilisation out of premises and staff.
No. Text My Deal charge for text messages one month in arrears. Needless to say, the more you send, the cheaper they get, however Text My Deal only charge for messages that are delivered.
SMS does not include the ability to send pictures (that’s MMS and is more expensive). However, text messages can include URL’s or web site links to take your customer directly to the web site page you want them to see.
The whole point about SMS Marketing is that you are sending brief messages. SMS stands for Short Message Service. Using ‘text speak’ and appropriate abbreviations you can get a significant amount of information into the number of permitted characters. Should it be necessary to send something slightly longer, the Text My Deal platform will link two messages together.